Privacy Policy

Last updated: March 2026

Small Wild Co. ("we," "us," or "our") operates the website smallwild.co. This Privacy Policy explains what information we collect, how we use it, and your choices regarding your personal data.

We respect your privacy and are committed to protecting the personal information you share with us.

Information We Collect

When you visit our site or place an order, we may collect the following types of information.

Information you provide directly, including your name, email address, shipping address, billing address, and phone number when you make a purchase, create an account, sign up for our email list, or contact us.

Payment information. We do not store your credit card details. All payment transactions are processed securely through Shopify Payments and its third-party payment processors. Your payment data is handled in accordance with the Payment Card Industry Data Security Standards (PCI-DSS).

Order information, including the products you purchase, order total, and shipping details. This information is shared with our print-on-demand fulfillment partner in order to produce and deliver your order.

Information collected automatically, including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on our site. This data is collected through cookies and similar technologies and helps us understand how visitors use our site.

Analytics and Session Recording

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session recordings. This helps us improve our site, products, and services. Clarity may collect information including mouse movements, clicks, scrolling behavior, pages visited, time spent on pages, referring URLs, and device and browser characteristics. This information is captured through first-party and third-party cookies and other tracking technologies.

Clarity automatically masks sensitive content, including text entered into form fields such as passwords, payment information, and contact details, so this data is not recorded.

The information collected is processed on our behalf by Microsoft Corporation in accordance with its Privacy Statement, available at https://privacy.microsoft.com/privacystatement. Microsoft may transfer and store this data on servers located outside of Canada, including in the United States. For additional information about Clarity, see https://learn.microsoft.com/clarity/faq.

You can opt out of Clarity tracking at any time by adjusting your browser's cookie settings or by contacting us at info@smallwild.co.

How We Use Your Information

We use your information for the following purposes:

To process and fulfill your orders, including printing, shipping, and providing order confirmations and tracking updates.

To communicate with you about your order, respond to inquiries, and provide customer support.

To send you marketing emails, such as new product announcements or promotions, only if you have opted in. You can unsubscribe at any time using the link at the bottom of any email.

To improve our website, products, and customer experience based on how visitors interact with our site.

To comply with applicable legal obligations.

Third-Party Services

We share your information only with trusted third-party services that help us operate our business. These include:

Shopify — our ecommerce platform, which hosts our store, processes payments, and manages orders. Shopify may collect and store data in accordance with their own privacy policy.

Printful — our print-on-demand fulfillment partner. When you place an order, your name, shipping address, and order details are shared with Printful so they can produce and ship your items. Printful processes this data in accordance with their own privacy policy.

Email marketing provider (such as Klaviyo or Shopify Email) — if you sign up for our mailing list, your email address is stored with our email marketing service to send you updates and promotions.

Analytics tools (such as Google Analytics) — we may use analytics services that collect anonymized data about site traffic and user behaviour to help us improve our website.

We do not sell, trade, or rent your personal information to any third parties for their own marketing purposes.

Cookies

Our site uses cookies — small text files stored on your device — to improve your browsing experience, remember your preferences, and analyze site traffic.

You can control cookie settings through your browser. Disabling cookies may affect certain features of our website.

Data Retention

We retain your personal information for as long as necessary to fulfill your order, provide customer support, and comply with our legal obligations. If you would like us to delete your data, please contact us at info@smallwild.co and we will process your request in accordance with applicable law.

Your Rights

Depending on where you live, you may have certain rights regarding your personal data, including the right to access, correct, or delete your information, as well as the right to withdraw consent for marketing communications.

Canadian residents. Your rights under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation allow you to access and request correction of your personal information held by us.

California residents. Under the California Consumer Privacy Act (CCPA), you have the right to know what personal information we collect, request deletion, and opt out of any sale of personal data. We do not sell personal information.

To exercise any of these rights, contact us at info@smallwild.co

Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.